CV & Awards
For me, entrepreneurship development and growth is not about bigger, but about greater. That’s why I always say: a successful business starts with the entrepreneur. For me, the success is not determined by the size of the enterprise, but by the contribution and impact the entrepreneur delivers to society and in realizing his or her ambitions.
My focus is on corporate entrepreneurship, social and women entrepreneurship, and on the more psychological aspects. In my position as endowed professor of ‘Sustainable employability of entrepreneurs in the Netherlands’ the research focuses on increasing knowledge and understanding of critical events in the personal and working lives of entrepreneurs, potential causes of dropout and possible preventive interventions. The chair is established by Movir, income insurer for independent entrepreneurs.
Entrepreneurship is about vision, recognizing opportunities, the development of products and services… and simply doing. Because who I am, what I know and what I have experienced, I am not only able to have soundboard sessions with entrepreneurs and organizations, but I can also accelerate projects through my enthusiasm and drive, and I am able to connect the right people.Read
For me the success of an enterprise is determined by the qualities of the man, woman, or team who starts or runs a business. In my projects therefore the personal development of the (corporate) entrepreneur is the focus point, off course in relation with the business situation. In this my special attention is for the position and development of female entrepreneurs and entrepreneurial people who come from vulnerable positions, such as survivors of domestic violence and refugees.
“A rare combination of passion, care and scientific accuracy.”Read more
“Josette brings a scarce combination of passion, care, scientific rigor and practical common-sense to
all her work. Her concern for people and justice, and the entrepreneurial flair which she brings to
this, is impressive. Josette does not shy away from tackling challenges which most others will find too
daunting. This had made her an inspiration for me to work with over the past years.”
“Pure passion.”Read more
“I have great appreciation for the drive and generous dedication by which Josette helps people to
explore their strength via entrepreneurship. Pure passion!”
“Passionate, pleasant, challenging and socially concerned and engaged.”Read more
“Since many years Josette is connected to a.s.r. as expert of knowledge and experience in the field of entrepreneurial wellbeing and agility. I would describe her as passionate, pleasant and challenging centipede who likes to picks your brain on developments, opportunities and challenges and who is very socially concerned and engaged. A great figurehead for a.s.r."
“A passionate, empathic entrepreneur and scientist.”Read more
"Josette is a passionate, empathic entrepreneur and scientist, who is always willing to share her expertise from this unique combination on a enthusiastic and accessible way. Especially for the good of female entrepreneurs in difficult circumstances."
It is time to enforce the enormous potential of female entrepreneurs. By supporting more women in the start-up or scale-up of their business, more jobs will be created and more economic prosperity will be achieved for many countries. Furthermore, these women also boost innovation, poverty reduction and promotion of well-being. Women are the agents of change!Read